Tarinika

  The festive season is round the corner. It's the time of the year when you dress up in party wear, put on your makeup and stunning jewelry, and paint the town red. As you gear up to welcome 2022, we at Tarinika put together some  great jewelry looks to ensure a high fashion look for you this New Year . From traditional jewelry options to contemporary ideas, from time-tested pieces to fun-filled unique pieces, there's much to wear and enjoy.   Statement Earrings:   Be it a ring, waistband, or pair of earrings, statement jewelry exudes a charm of its own. Among the various jewelry pieces, earrings enjoy a higher place, as they are flexible to wear and easy to carry off. When choosing sing  statement earrings for your New Year Party , we recommend that you check out the stunning Camilla delicate CZ earrings. These drop earrings with floral detail capture both heritage and modernity in their charm.     Minimali Strings : As minimalism is back i...

Are you contemplating a gift for your spouse? Whether it be a birthday, wedding anniversary, or your wedding, buying a gift for your better half is always a daunting task. On the one hand, you're overwhelmed with the range of choices available out there, and on the other hand, you're not exactly sure about what she has or doesn't have and what she'd like or wouldn't like. Well, we at Tarinika are here to make your job a little easier. We bring you a few contemporary jewelry gift ideas that will help you show your love and delight your better half as well! Necklaces:  There's no such thing as enough necklaces for a woman. And it's true. Given the extensive range available in the market, there's always scope to add something more to the list. Be it pearls or CZ stones, antique choker necklaces or layered ones, long necklaces or short ones; the list is endless. While opting for Indian bridal necklaces may not seem a stylish choice, these beautifully pair ...

  The festive season is here as Christmas and New Year beckon us from around the corner. As you plan gifts and events for your loved ones, this is also the right time to relax and focus a little on yourself. Indulge and pamper, and the best way to do this is with jewelry. After all, with parties in line, you can make great use of this time to perfect your look for various occasions. While you may already be looking more closely at jewelry, here are 7 of our secret tips to help you shine your way into the New Year.  Sparkle and shine With New Year's Eve being all about new beginnings, this is the time to bid the wintery darkness goodbye and usher in new hope and light. As you party, get noticed with the light that dances on your earrings and makes you sparkle and shine. You can opt for earrings, necklaces, or bracelets with CZ stones that reflect light and give you that extra bling. Sparkly earrings also ensure that even if you're partying in a darker setting like a dance f...

Founded in 2017 with a capital of $500, Sunaina Ramisetty’s jewellery brand Tarinika offers Indian jewellery to customers across India and the US. When Sunaina Ramisetty was pursuing her master’s in chemical engineering from Florida Institute of Technology, she began exhibiting a few sets of jewellery that she had put together to earn some extra pocket money. To her surprise, it turned out to be a huge success. A decade later today, she is running a jewellery brand  Tarinika that is getting a lot of love and attention from customers in the US and India. In 2017, she ventured online with just $500 capital where the brand sells contemporary jewellery online in the US and India - where it has opened several stores as well. Working with 35 odd designers, Sunaina says, Tarinika would not have seen the light of the day if it wasn't for her brother who oversees all the backend work — from manufacturing to shipping from their factory in Kolkata. “I didn’t expect to do that well in t...

Shopping for bridal jewelry sets can be a tiring experience, as you have to make multiple visits to stores before you finally fall in love with a piece of jewelry. This is where the online shopping experience comes to your rescue. Online shopping allows you to choose the jewelry of your choice, within a budget of your liking, right from the comfort of your home. Moreover, you are not geographically bound, which means that if you're abroad, you can still go shopping for your wedding in India, right from where you are right now. However, as you may have rightly been warned, shopping Indian jewellery online isn't always a perfect experience. While we at Tarinika work hard at every step to give you to 'You see what you get experience, here are a few aspects you must keep in mind. The Range When shopping online, take the time to compare a few stores before choosing the one you wish to buy from. Opt for a store with a broader range of products in the line of jewelry that you se...

  Parties are the perfect place to relax, catch up with people and unwind. More interestingly and importantly, these are the reasons that get us excited about dressing up! After all, parties are when we pay extra attention to clothes and jewelry. While shopping for clothes comes easy, buying Indian jewelry online that goes with your outfit is a little tricky. But don't sweat. Here we are to help you not only match the jewelry you have with outfits but, more importantly, shop for the right kind of pieces.  Opt for Online Shopping The one significant thing that online markets and e-commerce have done for the jewelry business is to make the marketplace a level playing field. You, therefore, have access to a range of jewelry from across the world, and more importantly, you have access to it at competitive prices. Comparison shopping has thus become the new norm. You can easily compare designs, styles, and even prices before you purchase. Tip: As you set out to buy jewelry for th...