Tarinika

HIGHLIGHTS Tarinika has an online presence along with brick-and-mortar stores in a few cities in India. Sunaina says that quality accessories, mindful designs and affordability are a sustainable combination that have eventually become the USP of her products. Twelve years back when Sunaina Ramisetty decided to foray into the jewellery line, she was pretty sure about what lay ahead.  Today, her fashion and silver jewellery endeavour not only draws buyers from different parts of the world but also provide employment to over 300 people wherein 70 percent of them are women artisans.  CEO and founder of Tarinika that has an online presence along with brick-and-mortar stores in a few cities in India, Sunaina says that quality accessories, mindful designs and affordability are a sustainable combination that have eventually become the USP of her products.  At present, the brick-and-mortar stores are in Bengaluru, Visakhapatnam and Vijayawada and the one in the port city turned ...

Artists constantly take inspiration from the world around them—the same holds for jewelry designers, not just in the present age but also in the yesteryears. With a rich history of hundreds of years, it is fascinating to see how the beautiful nature around humankind has translated itself into beautiful designs that range from contemporary to traditional. When it comes to Indian jewelry , you too may have seen such pieces in your mother's or grandmother's collection.    Be it black beads, Indian bangles , necklaces, or the maang tika; we bring you a list of seven such nature-inspired designs. Do look out for these eternal beauties on your next trip.  Mango motifs or paisleys:  Perhaps one of the oldest known designs, these motifs are trendy in Indian Jhumkas earrings , necklaces, and mang tikas as well. These are fascinating for their beauty, but did you know that they are also a symbol of fertility and are considered an auspicious design? With rich Indian histor...

Do you also wish that your beloved jewelry looks as shiny and new, as it did on the day you purchased it? However, unfortunately, metals have a tendency to get impacted by the environment and various other factors. As a result, it tarnishes, thereby losing its sheen and appeal over time.  But don't worry, for all is not in vain. Tarnishing is only a temporary change, and with a little extra effort, you can protect your favorite necklaces and rings from their effects. Read on to find out more. What is tarnishing, and why does jewelry get tarnished?  Tarnishing refers to the loss of shine of an object, such as jewelry. As a result, the object begins to look dull and lifeless, and you are unable to wear it anymore. Indian Jewellers get tarnished due to a chemical change on the surface of the metal, and various factors can be responsible for it.  These include exposure to the metal and its contact with humidity, sweat, makeup, and body oils. These react with the jewelry and f...